Phil’s presentation on “The Four Pillars of a World Class Firm” offered practical insights for IAPA members seeking to strengthen their performance and market position.  His energetic delivery addressed key issues facing firms in running a successful business and growing their client base in the face of internal and external pressures.  Challenged to assess their firms’ success rate in maximising trust, communication, alignment of goals and accountability, delegates came away with a raft of realistic strategies to achieve change.